RackFocus is a fictional community-sourced publication app geared towards videogrphers who want to learn about budget-minded techniques and equipment. RackFocus is filled with tips and tricks provided by the app owner community. The tips are organized to help any videographer – amateur or pro – get better results from the equipment and software they already own.
The objective of this project was to create a community based resource that would provide helpful information to the masses, be easy to navigate, and be visually stimulating. A parallel design objective was to create a ‘content management’ footprint for the user, allowing future users to create posts by simply adding their own text and graphics.